How To Identify LCPC/MFA Junk Ads

If your Adsense earning per day drop suddenly while the site traffic remains stable or even on the uptrend, most likely there are too many junk ads appear on your account!

Junk ads used to be low-cost-per-click (LCPC) ads that lead readers to made-for-ads (MFA) websites which are 99.99% classified as link farm, splog, nonsense, etc.

Please don't click your own ads to preview the link, You will be ban from adsense if you do this.

You read more about Top 10 AdSense Don'ts

So how do i preview the link by not clicking them?

You need to install adsense preview tool on your web browsers.

For Firefox click here

For IE click here

After you have install them, you can preview your ads link.

After you get the link How To Identify LCPC/MFA Ads?

Adsense junk ads usually lead the readers to a website that sharing one or more of these characteristics:

1. With a zero Google Pagerank

2. With a really simple and plain web template / theme design - the web design looks like a homework of novice who have just completed the first day of web development course.

3. There is no About or Contact page that can convince readers about the site history or trustworthy value.

4. Redirect readers to another URL that is different from the URL shown in the ads.

5. The same web theme / template used among few tens of URLs that own by the same entity!

6. Made-for-ads (MFA) link farm - full of ads and links that point visitors to other less popular websites.

7. URL with misspell word (e.g affiliate as affilate, junction as junktion, etc), long domain name and/or with dash symbol, etc.

8. Using free hosting site example Blogger or Wordpress

Other than these manual ways to identify LCPC junk ads, there is a web service that used to automatically and directly update the list of junk ads in your Adsense account!

Once the LCPC junks are identified, use the Adsense Competitive Ad Filter to blacklist or block them from appearing!

How to add links to Competitive Ad Filter?

Login to your adsense account, click adsense Tab then Competitive Ad Filter Tab.

Paste your junk link and save changes.

Good luck on your adsense earnings!!