Abit Of Info On About Alexa

For those of you that do not know what Alexa is, it is a company owned by Amazon (yes the giant bookstore). What they do is to provide site metrics and judge the number of hits a site gets per day/week/month. However, what a lot of people do NOT realise is that those stats being provided are not accurate sites under the top 100,000. Here’s why (the following have been taken from Alexa’s own FAQ:-

1. Alexa’s traffic rankings are based on the usage patterns of Alexa Toolbar users over a rolling 3 month period.

2. A site’s ranking is based on a combined measure of reach and pageviews. Reach is determined by the number of unique Alexa users who visit a site on a given day.

3. Pageviews are the total number of Alexa user URL requests for a site.

4. However, multiple requests for the same URL on the same day by the same user are counted as a single pageview.

5. Alexa’s traffic rankings are for top level domains only (e.g. domain.com).

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