4.30.2008

Increase Adsense CTR With Background Images

1 comments

AdSense background images are the hottest new way to boost your AdSense CTR, and although many believe that it violates the AdSense TOS they are dead wrong.

It has been confirmed by Google to be completely safe and compliant with the AdSense TOS. The only pictures they said would violate this is ones that point to the ads or ask for them to be clicked. You will not find any of that trash here though so don't worry.

The code for inserting a background image for your Adsense ads is quite simple. I did not change any of the Adsense ad code.May not place misleading labels above Google ad units - for instance, ads may be labeled "Sponsored Links" but not "Favorite Sites"
I had also written to Adsense support asking them whether these images were okay.

Here's Google's response:

"The background images used on your site would be considered a violation of our program policies because it could draw unnatural attention to your ads.

Publishers are not permitted to encourage users to click on Google ads or bring excessive attention to ad units. For example, you may not use symbols or misleading images that direct attention to the ads on their sites.

We ask that you please restore the ads to their intended settings. We ask that publishers copy and display the ad code exactly as it appears in the 'Your AdSense code' box of your AdSense account without any modifications.

Please keep in mind that modifying the ad code or drawing unnatural attention to the ads are against our program policies.
"

Written by : SatishTalim

Finally, can we use Adsense background images? Is this against the TOS?

Here's Google's answer - "Background images are fine so long as the ads are clearly portrayed as ads, and clearly distinguished from the content."

1. You may not change the ad code itself. The wording in the policies is:

Any AdSense ad code, search box code, or referral code must be pasted directly into Web pages without modification. AdSense participants are not allowed to alter any portion of the ad code or change the layout, behavior, targeting, or delivery of ads for any reason.

2. You can not be seen to be drawing undue attention to ads, either with text or images.

Visit problogger to read more about this.

Google AdSense Program Policies

Encouraging clicks

In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense program:

  • May not encourage users to click the Google ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language
  • May not direct user attention to the ads via arrows or other graphical gimmicks
  • May not place misleading images alongside individual ads
  • May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites
  • May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior

  • Read More!

    Others, meanwhile, will tell you that what’s prohibited is over-optimizing your images such that they already represent the context of your text ads (e.g., if your site is about fruits, and most of your AdSense ads are about fruits, you put up images of fruits alongside the ads; see image below, which was used by Inside AdSense as an example).


    Google, itself does not explicitly say you cannot insert images, but only says that associated images should not be used.

    So are you satisfied? You are not against Google adsense TOS if you do it right.

    I am going to teach you how to put background images with adsense ads and increase your CTR. You can either create your own background image or you can get it free at http://adclustr.com.

    Is adclustr legal?

    We have contacted Google multiple times and they have continually said that if the backgrounds don’t bring undue attention to your ads, then you are OK. Of course, if you have any concerns, or if you are unsure of the implementation you have, please contact Google directly.

    Simply and to the point, Google insists that background images are fine so long as the ads are clearly portrayed as ads, and clearly distinguished from the content.

    Ok, after you have created your own images or downloaded from http://adclustr.com, the next step is how do to put the background image in adsense ads in the example below? -:















    Just copy all the code and change some values in red :

    <table align="center" width="INSERT IMAGE WIDTH" height="INSERT IMAGE HEIGHT" border="0" background="INSERT IMAGE URL">
    <tr><td width="INSERT IMAGE WIDTH" height="INSERT IMAGE HEIGHT">
    <div align="center">

    YOUR
    ADSENSE
    CODE
    HERE

    </div></td></tr>
    </table>


    Enjoy with your new adsense ads and increase you revenue!

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    Comments

    1 comments to "Increase Adsense CTR With Background Images"

    markowe said...
    May 5, 2008 at 3:36 PM

    I dunno, it's all a little risky. I would say you ARE drawing undue attention to the ads by putting this graphic around it. You are giving it a unique graphic appearance which distinguishes it quite clearly from other elements on the page.

    I wouldn't get into it myself - I don't want Google "clarifying their TOS" in this regard some time down the line...

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